Voice alert is a component for a traditional smoke alarm that wakes up children faster using the sound of a parents voice. Studies show that 85% of children do not wake in sufficient time to react in a smoke alarm, so we were very interested in bringing this knowledge to light.
Have you ever done something naughty as a child? Used your mums expensive lipstick on the walls, made mud pies in your parents manicured garden, and what is the response apart from a swift kick to the back-side? YOUR FULL NAME....
"REBECCA CLAIRE REILLY!"
This immediately tells me I am about to or I am already doing something I shouldn't... When I hear this, i know i am in trouble...
Our campaign focuses on the power that a parents voice can have over a child.... and the establishment of saying someone's full name has with being in trouble
Our direct mail shows how effective Voice Alert can be in waking up a child, by having a child pop out of the bed in the voice activated card when it is opened...
Beki Reilly
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